Culture Image 360®—Assessment

The Culture Image 360® is a multi-rater system for evaluating both an individual and a corporate team’s image leadership performance. The Culture Image 360® instrument moves away from subjective solo evaluations by the organizational consultant to a multi-rater assessment by a variety of people an individual interacts with. As a result, it is a more accurate, open and fair evaluation system. The program is viewed as a developmental opportunity and not a performance review.

A PROFESSIONAL, RELIABLE, MANAGEMENT INSTRUMENT

The Culture Image 360® system offers a solution for determining development needs of individuals and teams. Because the evaluation is broad-based, individuals perceive it as credible. It shifts the organizational consultant’s role from judge to coach thereby instilling greater confidence in the management development process.

Multinational corporations are now implementing the 360 degree feedback system because it can be linked to the strategic goals of the business. It improves a company’s public image because customers can become part of the assessment process.

HOW IT WORKS

The Culture Image 360® Assessment Questionnaire asks Observers to rate a participating manager they know on a number of personal culture and image qualities and behaviors. Many of these culture image qualities and behaviors are examples of critical culture image competencies that lead to success in global management and executive roles.

In order for the participating manager to receive relevant feedback, we require at least three observers from each constituency level:—Peers and/or Colleagues;—Direct Reports (DRs) or Subordinates; and—Externals (Customers, Vendors, Suppliers)

To generate the most helpful profile, the participating manager’s Immediate Boss also completes the assessment questionnaire to complete the 360—degree circle. The observers’ answers are held in the strictest confidence as we only request reporting relationships and do not reqire observers’ names. The observers send the assessments directly to the Institute for processing.

THE CULTURE IMAGE 360® FEEDBACK REPORT (CIFR)

Each participating manager receives a personalized confidential report. Only one report is generated. The immediate superior will only receive a copy with the participating manager’s written permission. Observer forms returned by peers, direct reports, internals, or externals are combined to assure confidentiality. Information from the boss is non-confidential. Exact responses from the boss is reported. If the assessment program involves an entire team, aggregate reports will be shared with all team members at a team briefing.

WHAT THE CULTURE IMAGE 360® EVALUATES

The 215-item Culture Image 360® Assessment Questionnaire is divided into four sections:

Section 1: Individual Image Style—how the participating manager is perceived (20 items)

Section 2: Culture Image Interpersonal Behaviors—a profile of the participating manager’s derailment potential (77 items)

Section 3: Image Competency Observables—profile of physical appearance and interpersonal behaviors (52 items)

Section 4: Organizational and Community Image—profile of how the participating manager has represented the company to its stakeholders (66 items)