Doing Business in the U.S. Program

The DBUS program represents a training, facilitation, and coaching solution to complex culture problems. The program supports a structured approach to transfer the learning of the Five Dynamics of U.S. business culture.

The Five Dynamics encompass solutions to the complex combination of common symbols, knowledge, folklore conventions, language, message-processing patterns, rules, rituals, habits, lifestyles and attitudes of U. S. business culture.

The program is designed to modify the international executive's business behaviors. The training supports personal development of executives and managers as a critical link to an organization’s successful entry into the U.S. workplace.

The workshop is presented in six modules based on the Five Dynamics of U.S. Business Culture. The modules are presented in four-hour segments for a total of twenty four hours. The six modules are:

  1. Culture Overview

  2. Direct Communication

  3. Professional Image

  4. Results

  5. Time

  6. U.S. Business Environment

The DBUS program is designed around the Top 10 Global Culture Image Derailers Assessment. Gaps in the assessment results are coachable and are incorporated in the 1:1 coaching sessions :

  1. Inability to admit, define, resolve a business problem vs. a personal issue.

  2. Managing issues at the wrong levels.

  3. Betrayal of trust vs. honesty.

  4. Interpersonal insensitivity.

  5. Lack of inclusiveness.

  6. Over-reliance on competence.

  7. Inability to play corporate politics.

  8. Failure to adapt work style to peers, boss and direct reports.

  9. Overdependence on one's own cultural solutions.

  10. Inability to shift appropriately between thinking strategically and taking action.